Neil Fowler, Author at Mondo Marketing
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Branding mishap

Smile – you’re on branding mishap of the day!

Posted on 24 November 2021
in Advertising, Copywriting & content generation, General, Marketing strategy
by Neil Fowler

This email (shown above), recently received from a dental and aesthetic services company, is a great reminder of why it’s a good idea to have some professional help when it comes to branding for your business.   Did someone think that because they heard a photographer chanting “Say cheese” we must all aspire to have teeth resembling coagulated milk products in order to attain the ultimate smile?   Yes, this is clearly from overseas, but it highlights perfectly why it’s essential to know your market.  A good marketing partner will work as we do at Mondo, helping clients understand how demographic attributes such as location, age, and even industry type can inform the creation of effective branding and messaging.   Carefully considering the appropriateness and implications of how you portray your brand is every bit as...

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Why pro snaps get more clicks…and other reasons it pays to commission professional photography

Posted on 2 December 2020
in Marketing strategy, Photography
by Neil Fowler

It may be a boring cliché that a picture paints a thousand words but it gets more exciting for marketers when you consider that the right picture can increase dramatically the number of clicks for a digital campaign or heighten impact and recall when seen in traditional media.   Beyond enhancing individual campaign effectiveness through stunning visuals, professional photography offers a host of additional benefits to marketers - but more of that later.   First, let’s focus on why image is everything in marketing. Every visual representation of your business, products and services creates your brand – the very essence that dictates how potential customers feel about buying from you or working with you.   Yes, there’s a seemingly limitless supply of stock images available through photo libraries but how often have you ended up settling...

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All the fun of the Fete

Posted on 26 April 2018
in Design & print, Website design
by Neil Fowler

The recent spell of sunny weather might well have been short-lived but have faith, there have to be one or two summer days ahead which are worth preparing for. That’s exactly what our client at Ferndown’s Fete on the Field has been doing.   Planning for the annual charity event starts far in advance of course, but now is a busy time for updating their website with information on all the fun to come – so the fact we built them a website with easy access for them to make their own updates is ideal for them.   As with all websites we build, we worked hard to ensure the large amount of information it needs to hold is presented in a way which is both appealing and easy to navigate – and, despite...

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Bringing your printed publications to life!

Posted on 10 November 2017
in Design & print, General, Website design
by Neil Fowler

So, you've invested time and money to produce eye-catching leaflets, brochures or maybe a catalogue but visitors to your website can't see them!   For your customers, viewing them online somehow could be the next best thing to leafing through a printed document, not to mention the benefits your company could achieve from extending the use and value or printed materials.   Here at Mondo we can make that happen for you with our great way of showcasing your printed marketing materials online in the form of an interactive page-turning publication.   These page-flip brochures can be created from a PDF document and there is no limit to the number of pages. What’s more the publications can be indexed by search engines as the text is kept as plain vector text rather than being converted...

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3SFire Exhibition stand

Hot new stand for 3SFire

Posted on 16 May 2017
in Design & print
by Neil Fowler

The new exhibition stand created by Mondo for fire and rescue experts 3SFire proved to be a hot attraction at London Olympia's recent Ambition 2017 event.   With a brief to maximise impact within a comparatively small shell scheme space, Mondo designed and supplied a modular pop-up solution which is quick and simple to erect, easy to transport and cost-effective.   The L-shaped curved display comprises two interlinked pop-up modules which is not only flexible for use within smaller exhibition spaces but can also be extended for any larger requirements in the future with additional modules. The durable sectional graphic backdrops can be supplied separately by Mondo, enabling easy updates or message changes for different exhibitions. In addition to the main display, Mondo's complete kit included wheeled transport cases that double-up as branded pedestals,...

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Need a brochure rápido?

Posted on 7 February 2017
in Design & print
by Neil Fowler

When Mallorcan holiday company Sealand Villas needed a special brochure urgently for an exhibition, Mondo was quick off the starting blocks. In under two weeks, we wrote, designed and printed 28 pages packed with glossy images of appealing villa getaways. Although we can perform such incredible feats, we're just as happy to hear from clients with more generous timescales!   We deliver great looking artwork for a wide range of marketing materials – brought to life with high quality printing and finishing. Covering everything from corporate literature, business stationery and brochures to direct mail and even taxi wraps, our ideas are designed to grab the attention of your target market…and a few more besides!   Take a look at some of our work here. ...

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