Rob Jordan, Author at Mondo Marketing

What we call piggyback marketing!

Posted on 5 February 2018

in Copywriting & content generation, Marketing strategy

You can have all of the marketing plans and schedules in the world but sometimes unplanned opportunities appear that can be taken advantage of. We’ll maybe spot something happening in the news or become aware of a new trend that we can use to our advantage to gain valuable exposure for our Mondo clients. The key with these opportunities is jumping on the back of them quickly, with an interesting and reactive response and in a way that will benefit our clients. An example of this is last week’s activity for Mondo client Nicols. We became aware that a new TV series on Channel 5 was to air about a group of five celebrities taking to the rivers of France on a canal boat. Nicols offer holidays on the same rivers that...

Want to boost sales? Try our direct approach!

Posted on 13 October 2017

in Design & print, General

by Rob Jordan

If you have a customer database that you’ve not talked to in a while then get in touch to see how we can help you create interesting communications that’ll stir them into remembering you, contacting you and hopefully buying from you! A recent example is a project we’ve completed for boating holiday specialists Nicols which was to produce a direct mailing postcard introducing the launch of their brand new 2018 brochure. Our idea was to minimise the waste and cost of sending brochures to the full database and instead send a more cost efficient teaser with a call to action for those desperate to receive a copy! We wrote it and designed it, then got it printed on a lovely card stock to reflect the high-end nature of the holidays on offer....

Choose Mondo to help you engage with your audience

Posted on 9 June 2017

in Copywriting & content generation

by Rob Jordan

Google’s latest algorithm changes mean that gone are the days of having unnaturally written keyword-heavy pages and cramming as many backlinks in as possible. Now it is all about good quality and unique content. Search engines now mostly favour websites that engage with the reader to encourage interaction with the site. To keep visitors glued to your website you need well-written, interesting and fresh content. Our copywriters write for businesses and organisations from a wide range of industries, covering everything from consumer products and services to B2B and technical writing. Not only do they create appealing and effective content but they also ensure that what’s written includes everything needed for search engine friendly web pages. Our content generation options: Single blog post or article - £120 plus VAT Monthly retainer of 2 x blog...