Copywriting & content generation Archives - Mondo Marketing
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Blogs…are they dead or alive?

Posted on 13 March 2023
in Copywriting & content generation, Marketing strategy
by Rob Jordan

A very quick answer to the above would be that we hope that blogs are still very much alive – otherwise why are we writing this particular one?   The fact that it’s here shows that blog articles should still be considered as an important element of any marketing plan. That said, while we champion the use of them we’re fully aware that in recent times the very nature of how they are used has evolved.   Whereas in the past a blog would most likely be a standalone item most are now integrated into a main website. Individual blog articles now take the form of advanced web pages and, in addition to text, easily showcase images, infographics, videos and other types of interactive content.   Why we love blogs We personally love a blog because their...

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Branding mishap

Smile – you’re on branding mishap of the day!

Posted on 24 November 2021
in Advertising, Copywriting & content generation, General, Marketing strategy
by Neil Fowler

This email (shown above), recently received from a dental and aesthetic services company, is a great reminder of why it’s a good idea to have some professional help when it comes to branding for your business.   Did someone think that because they heard a photographer chanting “Say cheese” we must all aspire to have teeth resembling coagulated milk products in order to attain the ultimate smile?   Yes, this is clearly from overseas, but it highlights perfectly why it’s essential to know your market.  A good marketing partner will work as we do at Mondo, helping clients understand how demographic attributes such as location, age, and even industry type can inform the creation of effective branding and messaging.   Carefully considering the appropriateness and implications of how you portray your brand is every bit as...

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Why infographics are an excellent tool for visual communication

Posted on 9 March 2021
in Copywriting & content generation, Design & print
by Rob Jordan

Before we dive straight into why an infographic is a valuable tool for presenting information to your audiences, it is important to understand what an infographic is.   The word itself is a portmanteau of the words ‘information’ and ‘graphic’. The Oxford English Dictionary, widely regarded as the world’s most authoritative sources on current English, includes ‘infographic’ and defines it as “a visual representation of information or data, e.g. as a chart or diagram.”   This definition however misses out a key point – that the collection of imagery, charts and minimal text should give an easy-to-understand overview of a topic. It should use striking, engaging visuals to grab our attention and communicate information quickly and clearly. A good infographic is worth a thousand words.   So why might you want to use infographics? When creating an...

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Getting the most from social media marketing

Posted on 28 November 2018
in Copywriting & content generation, Marketing strategy
by Rob Jordan

Practically everybody uses social media of some kind so if you’re not talking to your audiences through social platforms such as Instagram, Twitter and Facebook then you’re missing an opportunity. A clever social media campaign can be highly successful for your business as it gets people interested in your brand which can then help with driving enquiries and sales.   So what is social media marketing? Put simply, social media marketing is all about content. It’s about creating content and then sharing it on social media networks. This activity is a mix of posting text and images, videos and other content that will encourage your audience to engage with you.   Ideally though, instead of randomly just posting content you ought to devise a social strategy that outlines what you want to achieve through social...

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What we call piggyback marketing!

Posted on 5 February 2018
in Copywriting & content generation, Marketing strategy
by Rob Jordan

You can have all of the marketing plans and schedules in the world but sometimes unplanned opportunities appear that can be taken advantage of. We’ll maybe spot something happening in the news or become aware of a new trend that we can use to our advantage to gain valuable exposure for our Mondo clients.   The key with these opportunities is jumping on the back of them quickly, with an interesting and reactive response and in a way that will benefit our clients.   An example of this is last week’s activity for Mondo client Nicols. We became aware that a new TV series on Channel 5 was to air about a group of five celebrities taking to the rivers of France on a canal boat. Nicols offer holidays on the same rivers that...

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Choose Mondo to help you engage with your audience

Posted on 9 June 2017
in Copywriting & content generation
by Rob Jordan

Google’s latest algorithm changes mean that gone are the days of having unnaturally written keyword-heavy pages and cramming as many backlinks in as possible. Now it is all about good quality and unique content. Search engines now mostly favour websites that engage with the reader to encourage interaction with the site.   To keep visitors glued to your website you need well-written, interesting and fresh content. Our copywriters write for businesses and organisations from a wide range of industries, covering everything from consumer products and services to B2B and technical writing. Not only do they create appealing and effective content but they also ensure that what’s written includes everything needed for search engine friendly web pages.   Our content generation options: Single blog post or article - £120 plus VAT Monthly retainer of 2 x blog...

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