General Archives - Mondo Marketing
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As we celebrate 17 years of Mondo we look at how marketing and PR have evolved since 2007

This September, Mondo Marketing is proudly celebrating 17 years of helping brands stand out! That’s right, since 2007 we’ve been riding the marketing and PR rollercoaster, adapting, innovating and sometimes looking back in amazement at just how much the industry has changed.   To honour this milestone, we’re taking a fun look at how marketing and PR have evolved over the past 17 years. Think of it as a “then vs. now” showdown - because let’s face it, the marketing world of 2007 was like comparing a flip phone to today’s smartphone. So grab a cuppa, sit back and join us on this trip through marketing memory lane!   2007 vs. 2024: A Marketing and PR transformation 1. Social Media: The Baby vs. The Giant 2007: “Wait, what’s Twitter?” In 2007, social media was still finding its...

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Branding mishap

Smile – you’re on branding mishap of the day!

This email (shown above), recently received from a dental and aesthetic services company, is a great reminder of why it’s a good idea to have some professional help when it comes to branding for your business.   Did someone think that because they heard a photographer chanting “Say cheese” we must all aspire to have teeth resembling coagulated milk products in order to attain the ultimate smile?   Yes, this is clearly from overseas, but it highlights perfectly why it’s essential to know your market.  A good marketing partner will work as we do at Mondo, helping clients understand how demographic attributes such as location, age, and even industry type can inform the creation of effective branding and messaging.   Carefully considering the appropriateness and implications of how you portray your brand is every bit as...

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The one where we ask if you need a marketing agency at all!

We’re well aware that there are a number of marketing people and companies out there, all trying to grab your attention by promising you that they’ll drive customers your way or guarantee to sit you at the top of Google. Well I don’t like to be the bearer of bad news… but they’re talking nonsense!   Good marketing takes time, consistency and plenty of hard work. Success doesn’t happen overnight as unfortunately there’s no one-size-fits-all plan that will work for every business or organisation.   So with so many options out there (some of which might be bad options!) how do you go about choosing the right person to help you achieve your marketing goals? How do you know who to trust? What should you be looking out for when searching for marketing help?...

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Signs of a safe recovery – show workers and customers the way forward 

Slowly, it appears that the recent lockdown is starting to see some relaxations. Whilst we’re all glad to have a little more freedom, the key reason for these moves by the Government is that they want to see businesses and organisations begin to re-open and the economy enter the road to recovery.    Central to this being successful, however, is places re-opening safely – minimising any risk to customers, staff and any other people who may come into contact with others in the workplace setting. For weeks now the importance of social distancing has been drilled into us along with hygiene practices such as washing our hands but to keep people focused it is vital that there are visual reminders.  These need to be located not just at contact points but all around offices, shops and then hopefully further down the line hospitality and visitor attraction venues.     We’ve already been asked to help...

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Working our way through the Coronavirus

In addition to the dangers to health, the Coronavirus is also presenting real dangers to businesses of all sizes. It is clear that many businesses and organisations won’t be able to survive if their trade stops for as long as some experts are predicting.   We are heartened however to see that some of those that we work with and/or follow are already coming up with creative and flexible solutions to try and keep some custom flowing. Just this morning we’ve seen a pub introduce a takeaway menu and a car showroom start offering a home viewing service.   It got us thinking. How can we help? As marketing people ideas are our thing and we’re pretty good at brainstorming and suggesting alternative ways to do things in order to generate awareness and footfall....

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Bringing your printed publications to life!

So, you've invested time and money to produce eye-catching leaflets, brochures or maybe a catalogue but visitors to your website can't see them!   For your customers, viewing them online somehow could be the next best thing to leafing through a printed document, not to mention the benefits your company could achieve from extending the use and value or printed materials.   Here at Mondo we can make that happen for you with our great way of showcasing your printed marketing materials online in the form of an interactive page-turning publication.   These page-flip brochures can be created from a PDF document and there is no limit to the number of pages. What’s more the publications can be indexed by search engines as the text is kept as plain vector text rather than being converted...

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Want to boost sales? Try our direct approach!

If you have a customer database that you’ve not talked to in a while then get in touch to see how we can help you create interesting communications that’ll stir them into remembering you, contacting you and hopefully buying from you!   A recent example is a project we’ve completed for boating holiday specialists Nicols which was to produce a direct mailing postcard introducing the launch of their brand new 2018 brochure. Our idea was to minimise the waste and cost of sending brochures to the full database and instead send a more cost efficient teaser with a call to action for those desperate to receive a copy!   We wrote it and designed it, then got it printed on a lovely card stock to reflect the high-end nature of the holidays on offer....

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