Marketing strategy Archives - Mondo Marketing
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Dazzle Business Support

Posted on 27 September 2022
in
by Rob Jordan

Dazzle Business Support are another start-up business that Mondo have helped. Our projects for them range from helping with their company strapline and logo design to producing their business stationery. Mondo have also built the Dazzle website which showcases all of their services.   With limited photography options available and wanting to avoid the use of staged library photos, Mondo took the bright and bold colours from the logo (a Mondo design!) and introduced them into the design of the website.   A key function of the website is showing off the many HR services on offer…but also to have one eye on the future where other business areas and services can be easily added as the Dazzle business grows.   Talking about the project the team at Dazzle said:   "Rob was great to work with and...

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SF6 Recovery

Posted on 28 June 2021
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by Rob Jordan

With the aim of increasing website visitors, Mondo was appointed by SF6 Recovery to review the content of the website which promotes the company’s range of specialist services which include installing and maintaining medical chillers, supplying water treatment systems and undertaking SF6 gas recovery.   A complete re-write of all website text was undertaken. In addition to ensuring that new text was well structured and easy to understand, much better inclusion of key search terms meant that the text would be enjoyed by both the readers and the search engines alike!   Better SEO was further achieved by creating new website pages with content that could be focused on the specific services available from SF6 Recovery. Off-page SEO was also reviewed and improved with Mondo creating new page titles, header tags (H1’s, H2’s etc)...

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International Boatbuilding Training College Portsmouth

Posted on 1 February 2021
in
by Neil Fowler

This marketing strategy project for the International Boatbuilding Training College (IBTC) at Portsmouth’s Historic Dockyard, highlights how Mondo can help clients who are able to implement activity themselves but can benefit from our insight, experience and creative thinking to inform that.   In this case, IBTC Portsmouth had a government grant available to fund bursaries for people whose work was devastated as a result of the Covid-19 pandemic.   Anyone made redundant or suffering significant losses to their self-employment could apply to retrain on an IBTC course but the problem was how best to reach those individuals and bring the opportunity to their attention when there is not simply a database of such people.   Mondo undertook research and devised a strategy that identified a variety of routes and activities to spread the word – from...

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