Why infographics are an excellent tool for visual communication

Before we dive straight into why an infographic is a valuable tool for presenting information to your audiences, it is important to understand what an infographic is.   The word itself is a portmanteau of the words ‘information’ and ‘graphic’. The Oxford English Dictionary, widely regarded as the world’s most authoritative sources on current English, includes ‘infographic’ and defines it as “a visual representation of information or data, e.g. as a chart or diagram.”   This definition however misses out a key point – that the collection of imagery, charts and minimal text should give an easy-to-understand overview of a topic. It should use striking, engaging visuals to grab our attention and communicate information quickly and clearly. A good infographic is worth a thousand words.   So why might you want to use infographics? When creating an...

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